34% of Canadians will research and buy holiday gifts online in 2014, up 23% from 2013.
72% of shoppers in Canada will go online for holiday gift ideas, spending about 8.6 hours looking for the perfect gift.
54% will check out a product online but buy it in an offline store.
21% will research a product online, check it out in a store, then go back online to purchase.
32% of online shoppers/researchers are over the age of 33.
Clearly online shopping is no longer a millennial thing. Which got us thinking about how difficult it is to feel like you’re getting (or giving) the personal touch in our mega-brand obsessed world whether you’re shopping in-store or online.
That’s why we loved this recent UK initiative which invited six of Britain’s smallest businesses to open up their very own flagship store on Britain’s greatest shopping street.
For just 12 hours each.
Lucky shoppers had the chance to discover a new, unique and exciting brand each day – the only thing the pop-ups had in common was the iZettle payment solution which allowed the entrepreneurs to run their business on a table or smartphone and take card payments.
With shopping districts around the world dominated by big brands, we applaud any initiative that gives smaller brands (like us!) the chance to take the stage.