Ikea and the Everyday Hero

Spring cleaning is on our minds right now, which is why Ikea’s comical tribute to everyday household items as unsung heroes (think of life without your toilet brush) made us smile.

On top of the video tribute, Ikea has set up a Twitter account ( for these unsung heroes to tweet about their everyday struggles and thoughts.  For example: did you know that the Grundtal toilet paper holder was a Kylie Minogue fan?  

We guarantee that you’ll never look at a toilet paper holder, clothes hanger or wall-mounted hook the same way again.